We are a U.S. holding company that creates, owns and grows consumer brands sold online, each one built to make daily life safer, easier and better.
Gonzalez Trading Group LLC owns and manages a portfolio of consumer brands for the U.S. market. Each brand has its own name, identity and customers. The group gives them what they need to grow: product development, sourcing, compliance, e-commerce and long-term planning.
We started selling on Amazon.com in 2023 and launched our first own brand, RiseSecure, in November 2025. Today we are building the next brands in our portfolio.
"We build brands people can trust, one well-made product at a time."Mario González, Co-founder & CEO
Each brand serves a clear need in the home. Select a brand to learn more.
Our brands share the same foundations, so each new brand can launch faster and grow with less risk.
We design products around a real need, with clear specifications and our own packaging.
Products are tested by accredited labs against the U.S. standards that apply before they go on sale.
Amazon.com with Brand Registry, our own online stores and content made for each channel.
We launch one product at a time and expand each brand once it proves itself with customers.
Many of our customers are older adults and their families. That shapes how we make and sell every product.
Clear instructions and warnings, and no claims we cannot support. People should know exactly what a product does.
Independent testing to U.S. standards, such as ASTM F3186-17 for our adult bed rail, and quality checks before every shipment.
We work with a small group of long-term manufacturing partners that meet our quality and audit requirements.
We start selling on Amazon.com and learn the U.S. market.
In November we launch our first own brand, focused on home safety for older adults.
RiseSecure's first product, tested to ASTM F3186-17, arrives at Amazon.com.
New products for RiseSecure and new brands for the bathroom and sustainable living.
Our first RiseSecure product, a portable bed rail for adults, is now available to U.S. customers.
Gonzalez Trading Group presents its new corporate identity and website as a holding of consumer brands.
The team will visit the Canton Fair in Guangzhou to meet manufacturing partners for upcoming products.
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